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Today, we’re joined by Nicolas Jammet, Co-Founder & Chief Concept Officer of Sweetgreen. We talk about Sweetgreen’s mission to redefine fast food, how they built a loyal customer base, and why they intentionally avoid telling people to “eat their veggies.” Nicolas also shares how they approached fundraising, built strong relationships with farmers, and created a transparent supply chain.
We also get into the Sweetlife Music Festival, Sweetgreen’s commitment to regenerative farming, and how they think about menu innovation. Plus, Nicolas shares his personal food journey, what goes into creating new menu items, and whether french fries — could ever be on the menu.
Topics Discussed:
- The mission and values behind Sweetgreen
- Why they avoid telling people to “eat their veggies”
- Launching Sweetlife Music Festival
- Sweetgreen’s early days and finding investors
- Building a transparent supply chain and working with farmers
- Sweetgreen’s approach to regenerative farming
- Researching and developing new menu items
- The role of technology in Sweetgreen’s future
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