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Most people are brushing their teeth with products that are loaded with toxic ingredients—and they have no idea. From fluoride and artificial sweeteners to dyes and preservatives, conventional toothpaste is often anything but clean.
Here’s what to avoid when shopping for toothpaste:
- Fluoride – Marketed as cavity protection, but too much can be harmful (especially for kids). Studies show it may impact brain and thyroid health over time.
- Artificial sweeteners – Ingredients like saccharin and aspartame have no place in your mouth.
- Artificial dyes – Blue toothpaste? Not a great sign. These synthetic colors are purely for aesthetics and come with potential health concerns.
- Sodium lauryl sulfate (SLS) – A foaming agent that can irritate the mouth and gums.
- Triclosan – An antibacterial chemical banned in some products but still found in certain toothpaste brands.
Instead, look for formulas with:
- Hydroxyapatite – A natural alternative to fluoride that strengthens and remineralizes enamel
- Xylitol – A natural sweetener that actually helps fight cavity-causing bacteria
- Essential oils – For fresh breath and antibacterial benefits
- No artificial colors or harsh chemicals
Table of Contents
My Top 5 Favorite Toothpaste Brands
1. Boka
Boka uses nano-hydroxyapatite, which is what your teeth are actually made of. It helps remineralize enamel without the risks of fluoride. It’s also free of SLS, parabens, and artificial dyes. Plus, it tastes great and leaves your mouth feeling super clean. They also have a fantastic option for kid’s here!
2. Risewell (Code: Cleankitchen for 10% off)
This is one of the cleanest formulas out there—and it’s completely safe to swallow. Risewell also uses hydroxyapatite and xylitol to fight cavities and strengthen enamel, along with essential oils for freshness. It’s a go-to for both adults and kids. Here is a link to their kid’s toothpaste!
3. Dr. Bronner’s Toothpaste
Just like their iconic soaps, Dr. Bronner’s toothpaste keeps it simple and effective. It’s fluoride-free, made with organic coconut oil, baking soda, and essential oils. No synthetic foaming agents, no artificial sweeteners, and no sketchy ingredients.
4. Happy Tooth
Happy Tooth uses a prebiotic formula to support the oral microbiome—yes, your mouth has a microbiome too! It’s fluoride-free, SLS-free, and sweetened with xylitol and stevia, making it a clean and functional option for daily brushing.
5. Lumineux
Lumineux is a great option for anyone transitioning off conventional toothpaste. It’s fluoride-free, SLS-free, and certified non-toxic, while still offering effective whitening and enamel support. It’s also microbiome-friendly, which helps maintain a healthy balance in your mouth.
